RollWorks embarked on a mission to create a unique identity and website design that stand out in the ABM industry. As a subsidiary of NextRoll, the main goal of the project was to boost brand awareness and elevate user experience for a diverse range of audiences.
To create an optimal user experience for a diverse set of target audiences, I conducted research, analyzed competitors, and held interviews with the main target audience. This process led to the development of a new site architecture that aligns with the needs of the target audiences. Visually, I explored bold and vibrant elements, embracing the brand essence of 'Progress.'
RollWorks' new brand has come to life through the website. Not only have they stepped out of the shadow of their parent company, but they also provide a better experience for their target audiences with a clearer navigation structure that makes it easy for users to find what they need.
