With the company's pivot, we needed to refresh the brand and craft a website that helps them stand out in the European market, seamlessly blending two existing sub-brands into one cohesive entity, and optimizing the website experience for the new audience demographic—mid-market companies in Europe.
I led the team through a discovery phase that involved stakeholder and customer interviews, along with research into the current site's performance, user behavior, and competitive analysis. Visually, I chose a minimal color palette and explored a hand-drawn illustration style to reflect Telavox's new positioning: easy-to-use products built to create truly happy customers.
We received positive feedback across various Telavox business groups. Within three months of launch, we also observed increased conversions and longer session durations, indicating enhanced user engagement. Notably, the project earned the Transform Nordics Gold Award in 2020 for Best Brand Development.
